How to create your first elevator pitch
Looking for a new job, an internship or to score a big client? You are going to want a solid elevator pitch to “wow” your audience.
Elevator pitches take humble-bragging to a new level. At its core, the concept of an elevator pitch is to squeeze all you can about your talents, strengths and work experience into the time it takes for an elevator to travel from one floor to the next.
Your last few months in college are a great time for polishing your elevator pitch until it is perfect. You can use it to answer common interview questions as you job hunt, or just have it handy if you happen to run into a potential new employer, anytime, anywhere. Working on your elevator pitch will also help you clarify your work goals as you prepare to transition to a new stage of life.
To make this task easier, we’ve broken down the process of creating a killer elevator pitch into seven simple steps. While reading through each section, jot down a few sentences that cover the details of that category. Don’t worry about the writing or syntax here; we’ll get to that.
Step 1: Introduce yourself
Launch your pitch with a super-short intro about your background. Include your name, your major and your unique interests. You can also throw in a one-liner about any special research projects or volunteer work you’ve participated in during college.
Step 2: Talk about your work experience
Now that listeners know who you are, start listing any work experience you already have in your field. Include paid work as well as internships.
Step 3: Sell yourself
Now, you’re going to step in with your professional strengths and areas of expertise. It’s OK to boast a bit here, as long as you don’t cross the line into arrogance. Just speak matter-of-factly and tell the absolute truth. For example, if you’re a law major looking for a paid internship in a large law firm and you know you have a way with words, you can talk about the way you’ve always been chosen as the spokesperson in college work, or how you dominated the debate team thanks to your fantastic oratory skills.
Step 4: Talk about what you can bring to the team
What are your work goals? What kind of value can you bring to the company? Take a minute to put this into words.
Step 5: Wrap it up
Close your pitch with an eye toward the future by talking about how you can’t wait to hear back from your listener, or how you look forward to working for them or in their company.
Step 6: Put it all together
Now that you’ve got the content for an elevator pitch written down, it’s time to bring it together in a short, hard-hitting pitch.
First, go through each section to pull out the most important parts. Leave out anything that is not absolutely essential. Next, start the actual writing by putting it all together in one paragraph. Remember: Time is limited here, so keep it short and sweet. Elevator pitches are best when delivered in 30 seconds or less, which gives you approximately 75 words to work with. Once you’ve got it all in one place, read through your pitch again and again, weeding out anything that sounds awkward or isn’t crucial to your pitch. When you’ve got it down to 75 words or less, you’re ready to move on.
Step 7: Practice, Practice, Practice
A perfectly written pitch is worthless if the delivery is lacking. You want to come off sounding super-confident and capable to any potential employer you meet. Practice delivering your pitch in front of the mirror and with friends until you know it by heart. It’s also a good idea to record yourself speaking so you can hear how you sound and make any necessary changes to the word flow.
Keep at it until you can deliver the elevator pitch in your sleep.
Now that you’ve mastered the art of the elevator pitch, you’re ready to get out there and blow those employers away with your talent and skills. Go get ‘em!